Beattie + Dane
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HomeProblems We SolveHow We Do ItWho We Want to Work WithConnect With Us
Beattie + Dane
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Client: @kitcoarabia Project: Brand Launch ——————— The film celebrates culture through artistic expression. There is a magic in staying true to tradition but this film showcases a different side of the community where it invited engagement in the form of expression. The film uses the premise of musical content to connect to customers they had lost touch with. Ideation + Strategy + Creative: @beattieanddane Brand Director: Dana Alhanbali Executive Creative Director: @anesalrayes Executive Producer: @mofaramawy Creative Collaborator: Daniah Al Aoudah Production: @goodpeoplefilms EP: Sabine Farah EP: Nancy Sabagh P: Chantal El Haber Director: Lana Sennawy DOP: Tahoun Assistant Director: Wael Mandour Art Director: Lionel Soria Stylist: Beatrice Harb Casting Director: Rita Girgis Editor: Amr Rabee Colorist: Karim Mira Music + Sound Design: Sary Hany Photographer: Rudy Abushebl Post Production Producers: Romy Zalloum Donia Refaat Aslan Tarek Social Media: @__slingshot___ Strategy + Social Activation: Nizar Wannous Strategy + Social Activation: Nawal Murib
Client: @kitcoarabia Project: Brand Launch —————— These images are stills from the photographs developed for the brand as part of the launch campaign. We commissioned one of our favorites @chndy_ to be part of the experience as well! Photo Credits: Rudy Abushebl #itbegins ‎#بداية_القصة
Client: @kitcoarabia Project: Repositioning, communication style guide and messaging strategy ——————— KITCO chips was one of the first local chips manufacturers in the region and has a very loyal fan base in Kuwait, however with the introduction of Western brands in neighboring markets, the affinity for cool and fun went to the competition. The brand went through a repackaging exercise and came to us with a challenge around relevance to a community that they had lost touch with. The task was to reposition the brand and develop a messaging strategy for its products. These images are stills from a visual language developed specifically for their visual communication on external communication. Another glorious collaboration with @kevincantrellstudio and Sword and Stone #itbegins #بداية_القصة
Client: @rehlatcom Project: Brand Launch ————— The second installment in the content series for the campaign. Demonstrating the benefits of using a shattaf over toilet paper, in the most graphic way possible without every really being literal... Ideation + Strategy + Creative: @beattieanddane Brand Director: Dana Alhanbali Creative Director: @anesalrayes Executive Producer: @mofaramawy Creative Collaborator: Daniah Al Aoudah Creative Writer: Laila M. Al Gharabally Production: @wonderfulprod Executive Producer: Paul Sabbagh Producer: Rytta Mezher Director: @zayat DOP: Yves Sehnaoui Art Director: Patrick Farra Casting Director: Rachel Lahoud Casting: Marianne Tanios Production Designer: Petr Cunk Production Designer: Sarah Chaoul Production Manager: Loulla Aoun Stylist: Pia Attallah Editor: Amr Rabee Colorist: Karim Mira Music & Sound Design: Khaled Hamdy #شلون_تفهم_اللي_مايفهم
Client: @rehlatcom Project: Brand Launch —————— This film was the first in a series of content that launched as part of the campaign. In an attempt to connect to customer on a relevant premise and show understanding, we adopted the shattaf cause and decided to educate the western community on its importance. Because of the nature of how a shattaf is used, it is not something that would ever be discussed publicly. Until now... Ideation + Strategy + Creative: @beattieanddane Brand Director: Dana Alhanbali Executive Creative Director: @anesalrayes Executive Producer: @mofaramawy Creative Collaborator: Daniah Al Aoudah Creative Writer: Laila M. Al Gharabally Production: @wonderfulprod Executive Producer: Paul Sabbagh Producer: Rytta Mezher Director: @zayat DOP: Yves Sehnaoui Art Director: Patrick Farra Casting Director: Rachel Lahoud Casting: Marianne Tanios Production Designer: Petr Cunk Production Designer: Sarah Chaoul Production Manager: Loulla Aoun Stylist: Pia Attallah Editor: Amr Rabee Colorist: Karim Mira Music & Sound Design: Khaled Hamdy #شلون_تفهم_اللي_مايفهم
Client: @rehlatcom Project: Brand Launch To activate the brands platform and translate the idea that we were the brand that understood the needs of the Middle Eastern Traveler, we needed a cause so relevant to the anxieties of our core target only a local player would know. So it started with a question #شلون_تفهم_اللي_مايفهم A great planning exercise with our offline media partners on this project @wavemakermena and online social team @__slingshot___ (Translation of question: How do you explain what can’t be explained?) Photo Credit: @falmunayes
Client: @rehlatcom Project: Rebranding + Repositioning ——————— For the past 3 years the online travel sector in the GCC has been growing at rate of 9% per year with global players dominating the category. Rehlat, a Kuwaiti travel app, needed to cut through the clutter of deals and destinations and reposition itself as the brand that understood the Middle Eastern traveler. The journey started with a strategic exercise that translated into a vibrant brand world online. A fun collaboration with our friends in Spain @quimmarin_studio Swipe ➡️ for an overview of how this brand came to life
Client: @nagwakuwait Project: Ramadan 2018 --------------------------------------------------- Part of the strategy for Nagwa this Ramadan was a series of activations that played into their brand purpose. Gargean is the highlight of Ramadan for kids, however, safety is a concern for parents with children roaming around neighborhoods streets collecting candy and treats. As an extension to other community initiatives, we created a series of reflective pins for children that are provided by Nagwa Gargean products to wear on their clothes when walking from house to house in the evening for the mid-month celebrations. Photography courtesy of @nagwakuwait